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Gorgeous war
Gorgeous War examines ways in which modernist design ideals influenced German and American heraldry, and argues that the two visual worlds form the foundations of contemporary corporate brand programs.
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Products for conscious consumers
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
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The global private health & fitness business
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the wo...
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The value of design in retail and branding
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
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