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The conversational firm
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has co...
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The cultures of knowledge organizations
The Cultures of Knowledge Organizations defines culture and the role it plays in supporting or impeding strategies. The book provides readers with an in-depth understanding of culture within knowledge organizations This book develops a new and more robust definition and characterization of knowle...
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The dialogical challenge of leadership development
This book emphasizes the importance of dialogical practice for leaders to navigate complex challenges. Contributions from global scholars and practitioners demonstrate how dialogical practice can address leadership challenges in diverse contexts, from Brazilian favelas to corporate boardrooms.
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The multiple dimensions of institutional complexity in international business research
This volume provides a fresh overview of many novel international business research challenges as they pertain to salient institutional dimensions with a locational component, with a focus on the ‘new normal’.
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The organic growth playbook
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
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The techlash and tech crisis communication
The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: we are currently in tech-dystopianism after a long period spent in tech-utopianism.
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The token
In The Token: Common Sense Ideas for Creating Diversity in Your Organization, your new token Black friend, Crystal Byrd Farmer, acts as the bridge between majority white organizations that are dedicated to social justice and affirmative action and the diverse people in community they want to recr...
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Understanding interactive network branding in sme firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
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Understanding intercultural interaction
Cutting across the world of work and education, this is a timely refresh for equipping a diverse range of both students and professionals with the tools to understand, discuss, and ultimately fulfil the role that they can play on the international stage.
Regular price $53.99Sale price $53.99 Regular price $53.99Unit price per
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