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Creating signature stories
Creating Signature Stories applies the power of storytelling—a key to any digital program—to strategic messaging.
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Marketing in customer technology environments
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies a...
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Smart business
How Strategy Works in an Interconnected, Automated WorldLeaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, comp...
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Sociometrics and human relationships
Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques for social network analysis. This essential new title is key reading for students and practitioners across marketing, design, sociology, psychology and the humanities, an...
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