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Creativity and marketing
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
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Marketing in customer technology environments
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies a...
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Retail in a new world
Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic, proposing tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scena...
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Ultimate gig
Ultimate Gig will serve to answer questions and help gig-providing companies and workers make decisions by informing, inspiring and motivating as well as serving as a teaching tool. Most importantly it will give the reader a better understanding of the most significant labor revolution in the pas...
Read MoreRegular price $41.99Sale price $41.99 Regular price $41.99Unit price per
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