-
The sustainable marketing concept in european smes
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Regular price $117.99Sale price $117.99 Regular price $117.99Unit price per -
The vulnerable consumer
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Regular price $124.00Sale price $124.00 Regular price $124.00Unit price per -
Tourism intelligence for destination management
Tourism Intelligence for Destination Management explores how data and technology enhance destination management and tourism experiences. The book offers case studies, debates key issues, and examines the future of tourism intelligence in destination management.
Regular price $120.00Sale price $120.00 Regular price $120.00Unit price per -
Understanding interactive network branding in sme firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Regular price $104.99Sale price $104.99 Regular price $104.99Unit price per -
Winning on purpose
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around...
Read MoreRegular price $30.00Sale price $30.00 Regular price $30.00Unit price per
Something went wrong
Please try again
