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Aesthetics and style in strategy
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the ...
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Joy
Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and pre...
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Reshaping the future
The labour economy is being transformed by technology, as employers embrace new practices that utilise flexible work contracts and a whole new generation of tech-savvy employees. Leaders and decision-makers, managers and aspiring professionals, and a generation soon joining the workforce, will fi...
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