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Business, not politics
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of ...
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Click, bid, collect
Click, Bid, Collect offers a clear and insightful guide to the rapidly changing world of online art buying.With the online art market projected to exceed $13.5 billion in sales by 2027, Simone Falanca combines practical advice with thoughtful analysis to explore this exciting and growing space. F...
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Getting price right
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term ...
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Global production
Global Production is the first book to provide a fully comprehensive overview of the complicated issues facing multinational companies and their global sourcing strategies. Few international trade transactions today are based on the exchange of finished goods; rather, the majority of transactions...
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New insights on trust in business-to-business relationships
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
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The better world handbook
The Better World Handbook is directed toward those who care about creating a more just, sustainable and socially responsible world but don't know where to begin. Substantially updated, this revised best-seller now contains more recent information on global problems, more effective actions, and ...
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The tech contracts handbook
Written in a clear, plain-English style and updated and expanded for an everchanging world, The Tech Contracts Handbook is a complete resource for lawyers, contract managers, and anyone responsible for getting IT deals done.Author David W. Tollen, one of the industry's leading authorities on tech...
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Threaded harmony
Threaded Harmony: A Sustainable Approach to Fashion acts as a comprehensive guide exploring the environmental impact of fashion, discussing the ecological footprint of fast fashion, pollution, and waste in the supply chain, supported by real-life case studies.
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