-
Coaching winning sales teams
Through extensive research into elite coaches in the world of business and sports, this book investigates the mindset, skills and behaviours required to be a top sales coach and provides a range of practical models, tools and techniques for sales leaders and professionals to use.
Regular price $25.99Sale price $25.99 Regular price $25.99Unit price per -
Products for conscious consumers
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
Regular price $104.99Sale price $104.99 Regular price $104.99Unit price per -
Reaching the chasm
Edward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level.
Regular price $26.00Sale price $26.00 Regular price $26.00Unit price per -
Retail in a new world
Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic, proposing tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scena...
Read MoreRegular price $64.99Sale price $64.99 Regular price $64.99Unit price per -
Sales management
The book explores innovative sales strategies in frontier markets, emphasizing building customer relationships over persuasive arguments. It covers consultative selling, sales force management, leadership qualities, CRM, and SFA systems, with insights from African sales experts, case studies, and...
Read MoreRegular price $54.00Sale price $54.00 Regular price $54.00Unit price per -
Strategic entrepreneurial ecosystems and business model innovation
Strategic Entrepreneurial Ecosystems and Business Model Innovation is the first collection to focus both on entrepreneurial ecosystems and business model innovation, thereby taking a novel and new approach to entrepreneurship and strategic management.
Regular price $99.99Sale price $99.99 Regular price $99.99Unit price per -
Strategic marketing in tourism services
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketi...
Read MoreRegular price $115.99Sale price $115.99 Regular price $115.99Unit price per -
The value of design in retail and branding
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Regular price $104.99Sale price $104.99 Regular price $104.99Unit price per
Something went wrong
Please try again
