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  • Competitive Advantages of Family Firms
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    Competitive advantages of family firms

    Xavier Jou-Badal

    Exploring the rise of a 19th-century Barcelona chocolatier, Jou-Badal traces the business strategies that turned a food manufacturer into a bourgeois industrialist, exemplified by the iconic Casa Amatller. Through an analysis of competitive advantages over generations, it offers a case study meth...

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    $105.00
    $105.00 $105.00