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Clean language interviewing
Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing in multiple settings including business, education, and healthcare.
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Collaborative r&d and the national research joint venture database
In light of a history of legislative actions in the US to encourage collaborative R&D, this book characterizes US collaborative R&D through the eyes of the National Research Joint Venture Database. Through an original project-based micro database, the author reveals the patterns of compet...
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Consumer culture theory
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
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Consumer culture theory
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Gloca...
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Digital influence on consumer habits
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transfo...
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Machine learning and artificial intelligence in marketing and sales
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivation...
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Making shift happen
To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. Whether you're a practitioner or want to change your own behavior, Making Shift Happen is a roadmap that empowers you with tools ...
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Market grooming
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
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Market research methods in the sports industry
Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.
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Marketing 5.0
Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.
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Mastering market analytics
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
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Navigating the digital landscape
Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital com...
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Retail futures
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological develo...
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Shopper marketing and the role of in-store marketing
As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-sto...
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Super strategist
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a ...
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Surveys that work
Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in surve...
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The future of india’s rural markets
A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. This book maps their transformation, and shows how to realize their social and economic prom...
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The insight discipline
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if...
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The role of ai in consumer decision-making
Through this book, the authors attempt to understand how artificial intelligence can be integrated within products and services in a way that generates value for the consumer.
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The user experience team of one
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