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New perspectives in marketing by word-of-mouth
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations ef...
Read MoreRegular price $69.99Sale price $69.99 Regular price $69.99Unit price per
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