-
Global marketing in times of disruption
Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics and consumer behaviour.
Regular price $124.00Sale price $124.00 Regular price $124.00Unit price per -
Navigating the digital landscape
Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital com...
Read MoreRegular price $110.00Sale price $110.00 Regular price $110.00Unit price per -
Resurrecting retail
Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, pro...
Read MoreRegular price $28.00Sale price $28.00 Regular price $28.00Unit price per -
Surveys that work
Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in surve...
Read MoreRegular price $54.99Sale price $54.99 Regular price $54.99Unit price per -
Sustainability and social marketing issues in asia
Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.
Regular price $110.00Sale price $110.00 Regular price $110.00Unit price per -
The influencer industry
A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how ear...
Read MoreRegular price $18.95Sale price $18.95 Regular price $18.95Unit price per
Something went wrong
Please try again
