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(re)discovering the human element in public relations and communication management in unpredictable times
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
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Crafting customer experience strategy
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
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Creativity and marketing
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
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Exploring cultural value
Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society where art and culture can have an impact or add value, beyond economic measures.
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Green policies and augmented reality in insurtech
Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation offers a timely and in-depth exploration of the convergence between environmental sustainability and advanced technologies within the insurance sector.
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Marketing accountability for marketing and non-marketing outcomes
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
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Measurement in marketing
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
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Mindful marketing and strategic management
Mindful Marketing and Strategic Management is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices
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Nurturing intelligent automation
Nurturing Intelligent Automation offers a strategic roadmap for transforming HR through intelligent automation to build resilient, future-ready organizations in Industry 5.0. It explores AI-driven tools, workforce upskilling, and human-tech integration to enhance agility, efficiency, and sustaina...
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Products for conscious consumers
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
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Sales management
The book explores innovative sales strategies in frontier markets, emphasizing building customer relationships over persuasive arguments. It covers consultative selling, sales force management, leadership qualities, CRM, and SFA systems, with insights from African sales experts, case studies, and...
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Strategic marketing management in asia
Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.
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Sustainability marketing
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sust...
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