-
Advertising in new formats and media
The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable ov...
Read MoreRegular price $161.99Sale price $161.99 Regular price $161.99Unit price per -
Coaching winning sales teams
Through extensive research into elite coaches in the world of business and sports, this book investigates the mindset, skills and behaviours required to be a top sales coach and provides a range of practical models, tools and techniques for sales leaders and professionals to use.
Regular price $25.99Sale price $25.99 Regular price $25.99Unit price per -
Strategic marketing in tourism services
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketi...
Read MoreRegular price $115.99Sale price $115.99 Regular price $115.99Unit price per
Something went wrong
Please try again
