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A social strategy
What people get out of social media—and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, so...
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Connect the dots
Feeling guilty about not networking enough? Stop! Learn to network effectively with Connect the Dots. This fast-paced book teaches you to build genuine relationships, not just manage impressions. It includes personal stories, business anecdotes ,self-assessments and exercises to help you leverage...
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Contesting platform power
Contesting Platform Power explores the practices and discourses of data activists, by shifting focus from critical digital studies to critical platform studies through the theoretical lens of affordances, to understand the material means by which activist’s software and applications strives to em...
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Critical literacies and gender studies
Chapters highlight the importance of integrating critical literacies into educational curricula, combating misinformation, and fostering an inclusive digital environment. Topics include European research on digital citizenship and gender equality, the regulation of social platforms, and mediated ...
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Cross-cultural social media marketing
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically...
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How modern media destroys our minds
A guide to navigating modern media and staying sane in a world that does not turn off. Navigating the onslaught of media is overwhelming, to say the least. We are so used to living in a media-saturated world that we are numb to the onslaught of news, images, and posts that batter us daily. As we ...
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I-minds - 2nd edition
Engaging and scientifically rigorous, this fully updated edition of i-Minds explores screen-based technology's assimilation into our lives, pondering them as both godsend and plague, demonstrating how constant connectivity is changing our brains and exploring positive steps to take to embrace new...
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Information wars
From former Time editor and Under Secretary for Public Diplomacy and Public Affairs Richard Stengel, Information Wars is the first and only insider account exploring how the U.S. tried — and failed — to combat the global rise of disinformation that eventually spilled into the 2016 election.
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Language learning, digital communications and study abroad
This book argues for a view of study abroad as emergent of tensions between localised and globalised imaginaries of language, identity, and place. It offers the first in-depth exploration of mobile technology's role in language learning and identity formation during study abroad.
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Platform governance and social justice
Identifying four traditional approaches that have underpinned hate speech regulation in the contemporary digital landscape, Paloma Viejo Otero proposes a fifth approach called the Social Justice Approach (SJA), an original contribution to the field of research.
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Safe havens for hate
Why efforts to moderate harmful content on social media fail to stop extremistsContent moderation on social media has become one of the most daunting challenges of our time. Nowhere is the need for action more urgent than in the fight against terrorism and extremism. Yet despite mass content take...
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The influencer industry
A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how ear...
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Watch me play
A look at the revolution in game live streaming and esports broadcastingEvery day thousands of people broadcast their gaming live to audiences over the internet using popular sites such as Twitch, which reaches more than one hundred million viewers a month. In these new platforms for interactive ...
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