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  • Strategic Marketing Management in Asia
    Strategic Marketing Management in Asia

    Strategic marketing management in asia

    Syed Saad Andaleeb, Khalid Hasan

    Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.

    $115.00
    $115.00 $115.00
  • Enhancing the Dining Experience through Augmented and Virtual Reality Technology
    Enhancing the Dining Experience through Augmented and Virtual Reality Technology

    Enhancing the dining experience through augmented and virtual reality technology

    Rajalakshmi Subramaniam, Sanjay Mohapatra

    Enhancing the Dining Experience through Augmented and Virtual Reality Technology: An Indian Perspective explores the transformative impact of immersive technologies on food and beverage service operations.

    $105.00
    $105.00 $105.00