{"product_id":"a-rising-tide-9780804773065","title":"A Rising Tide","description":"\u003cp\u003eWomen-owned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million women-owned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. \u003ci\u003eA Rising Tide\u003c\/i\u003e presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed.\u003c\/p\u003e\n\u003cp\u003eThe authors take a \"lifecycle approach\" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life.  \u003c\/p\u003e\n\u003cp\u003eUniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years. \u003c\/p\u003e\n\u003cp\u003ePlease visit \u003ca href=\"http:\/\/www.kauffman.org\/sketchbook.aspx?VideoId=1699151957001\u0026amp;type=M\"\u003ewww.kauffman.org\/sketchbook.aspx?VideoId=1699151957001\u0026amp;type=M\u003c\/a\u003e to view the book trailer.\u003c\/p\u003e","brand":"Susan Coleman","offers":[{"title":"Default Title","offer_id":42958881226870,"sku":"9780804773065","price":38.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/ingramacademic.com\/products\/a-rising-tide-9780804773065","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}