{"product_id":"advertising-in-new-formats-and-media-9781785603136","title":"Advertising in New Formats and Media","description":"The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.","brand":"Patrick De Pelsmacker","offers":[{"title":"Default Title","offer_id":42963857309814,"sku":"9781785603136","price":161.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_1cfc7bb0-27d6-4eb8-9fab-76bdc8398cb9.jpg?v=1767871120","url":"https:\/\/ingramacademic.com\/products\/advertising-in-new-formats-and-media-9781785603136","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}