{"product_id":"changing-your-company-from-the-inside-out-9781422185094","title":"Changing Your Company from the Inside Out","description":"\u003cdiv\u003e\n\u003cb\u003eMAKE YOUR COMPANY A FORCE FOR GOOD\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eYou’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact.\u003cbr\u003e\u003cbr\u003eWelcome to the club—you’re a social intrapreneur.\u003cbr\u003e\u003cbr\u003eBut even with your enviable skill set, your unwavering social conscience, and your determination to change the world, your path to success is filled with challenges. So how do you get started and maintain your momentum?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eChanging Your Company from the Inside Out\u003c\/i\u003e provides the tools to empower you to jump-start initiatives that matter to you—and that should matter to your company. Drawing on lessons from social movements as well as on the work of successful intrapreneurs, Gerald Davis and Christopher White provide you with a guide for creating positive social change from within your own organization.\u003cbr\u003e\u003cbr\u003eYou’ll learn how to answer four key questions:\u003cbr\u003e•  \u003ci\u003eWhen\u003c\/i\u003e is the right time for change? Learn how to read your organization’s climate.\u003cbr\u003e•  \u003ci\u003eWhy\u003c\/i\u003e is this a compelling change? Use language and stories to connect your initiative to your organization’s mission, strategy, and values.\u003cbr\u003e•  \u003ci\u003eWho\u003c\/i\u003e will make this innovation possible? Identify the decision makers you need to persuade and the potential resisters you need to steer around.\u003cbr\u003e•  \u003ci\u003eHow\u003c\/i\u003e can you mobilize your supporters to collaborate on your innovation? Use the online and offline tools and platforms that best support your initiative.\u003cbr\u003e\u003cbr\u003eThis book is a road map for intrapreneurs seeking to reshape their companies into drivers of positive change. If you want to spearhead social innovation from within \u003ci\u003eyour\u003c\/i\u003e company, use this book as your guide.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Gerald F. Davis","offers":[{"title":"Default Title","offer_id":42956019269750,"sku":"9781422185094","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_0692ea1c-38c3-426d-b7c1-e82bf3caf2b2.jpg?v=1778965283","url":"https:\/\/ingramacademic.com\/products\/changing-your-company-from-the-inside-out-9781422185094","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}