{"product_id":"crafting-the-sale-9781954854024","title":"Crafting the Sale","description":"\u003cdiv class=\"OutlineElement Ltr SCXW234115090 BCX0\"\u003e\u003cdiv class=\"OutlineElement Ltr SCXW224544814 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW50011273 BCX0\"\u003e\u003cb\u003eJoin Michael Tuso as he guides sellers out of the antiquated world of “one size fits all” pitching and into a world that empowers buyers and sellers alike through problem-solving and system building. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW50011273 BCX0\"\u003eIf you find the traditional methods of hard selling and forceful tactics to be outdated and exhausting, then\u003ci\u003e Crafting the Sale\u003c\/i\u003e is the refreshing people-focused approach you need. Learn how to solve buyer problems, increase your sales numbers, and create impeccable sales and buying experiences. Buyers don’t have to work with you; they choose to work with you—and\u003ci\u003e Crafting the Sale\u003c\/i\u003e shows you exactly how to get those buyers to engage, act, and convert. \u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW50011273 BCX0\"\u003eIn this modern approach to selling, Tuso tosses aside canned sales pitches and instead shows how true success in sales stems from understanding others and problem-solving. Throughout, Tuso takes on old-school methodologies and shows how to equip sales teams with newer, more refined approaches to their craft, demonstrating how to: \u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW50011273 BCX0\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecreate space for the buyer, \u003c\/li\u003e\n\u003cli\u003eunlock the power of emotional connection, \u003c\/li\u003e\n\u003cli\u003eask thoughtful questions that build trust, \u003c\/li\u003e\n\u003cli\u003eput the buyers’ needs first instead of the product, \u003c\/li\u003e\n\u003cli\u003esave floundering customer relationships, \u003c\/li\u003e\n\u003cli\u003ecraft messages that buyers actually want to read, \u003c\/li\u003e\n\u003cli\u003eprevent buyers from ghosting you, \u003c\/li\u003e\n\u003cli\u003ebuild the right habits to help you sell more sustainably, \u003c\/li\u003e\n\u003cli\u003eremain top of mind even when the buyer is not in the market, \u003c\/li\u003e\n\u003cli\u003edeploy the most up-to-date sales tactics to increase revenue, \u003c\/li\u003e\n\u003cli\u003eand much more. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW50011273 BCX0\"\u003e\u003ci\u003eCrafting the Sale \u003c\/i\u003eis the ultimate tool for anyone new to sales or looking to level-up their skills, improve their outcomes, and create lasting connections with customers. Salespeople can be successful by adapting to the changing dynamic between buyer and seller and providing experiences that benefit both sides. All it takes is genuine conversation, a problem-solving attitude, and a commitment to learning. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Michael Tuso","offers":[{"title":"Default Title","offer_id":42960150528118,"sku":"9781954854024","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_1b5dc17a-792a-4d83-92a6-22358f92ff9f.jpg?v=1767799761","url":"https:\/\/ingramacademic.com\/products\/crafting-the-sale-9781954854024","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}