{"product_id":"debates-in-marketing-orientation-9781787698369","title":"Debates in Marketing Orientation","description":"This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.","brand":"Bilgehan Bozkurt","offers":[{"title":"Default Title","offer_id":42963843055734,"sku":"9781787698369","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_ec7e6a38-edff-4a4a-8478-de11d924aa65.jpg?v=1767871922","url":"https:\/\/ingramacademic.com\/products\/debates-in-marketing-orientation-9781787698369","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}