{"product_id":"getting-price-right-9780231190701","title":"Getting Price Right","description":"Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.","brand":"Gerald Smith","offers":[{"title":"Default Title","offer_id":42980339286134,"sku":"9780231190701","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_5b4081f5-1739-4b8c-be13-bc05ffc098b5.jpg?v=1768549529","url":"https:\/\/ingramacademic.com\/products\/getting-price-right-9780231190701","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}