{"product_id":"go-long-9781613630884","title":"Go Long","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003e800-CEO-READ BESTSELLER\u003cbr\u003e\u003cbr\u003eFeatured in\u003c\/i\u003e Fortune, Harvard Business Review, \u003ci\u003eand\u003c\/i\u003e Entrepreneur, Go Long \u003ci\u003eis \"mandatory reading for the CEOs and boards of all public companies,\" according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail?\u003cbr\u003e\u003cbr\u003eInspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.\u003cbr\u003e\u003cbr\u003eIn \u003cb\u003e\u003ci\u003eGo Long\u003c\/i\u003e\u003c\/b\u003e, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.\u003cbr\u003eWhy did CEO \u003cb\u003eLarry Merlo\u003c\/b\u003e allow \u003cb\u003eCVS\u003c\/b\u003e to take a $2 billion hit—on purpose? How did former CEO \u003cb\u003eAlan Mulally\u003c\/b\u003e maneuver \u003cb\u003eFord's\u003c\/b\u003e $48 billion turnaround?  How did director \u003cb\u003eMaggie Wilderotter\u003c\/b\u003e and her fellow board members engage top management to embark on an unusual exercise to help \u003cb\u003eHewlett Packard Enterprise\u003c\/b\u003e build a long-term strategy?  Why did former CEO \u003cb\u003ePaul Polman\u003c\/b\u003e turn back to \u003cb\u003eUnilever's\u003c\/b\u003e original mission of leading with a purpose to fuel profits?  How did former \u003cb\u003eVerizon\u003c\/b\u003e CEO \u003cb\u003eIvan Seidenberg\u003c\/b\u003e convince his investors and board to allow him to make a $150 billion bet?  How did former CEO \u003cb\u003eGeorge Buckley\u003c\/b\u003e find a way to address investor calls for \u003cb\u003e3M\u003c\/b\u003e to spend less on research and development while still finding a way to innovate? \u003cbr\u003eThese leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices.\"\u003c\/i\u003e\u003cb\u003e—Kirkus Reviews\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year … this book is for you.\"\u003c\/i\u003e\u003cb\u003e—Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.\u003c\/b\u003e\u003c\/p\u003e","brand":"Dennis Carey","offers":[{"title":"Default Title","offer_id":42959865512054,"sku":"9781613630884","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_6997d35f-e099-48c6-8920-475fb8b314ec.jpg?v=1767777211","url":"https:\/\/ingramacademic.com\/products\/go-long-9781613630884","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}