{"product_id":"how-alternative-is-alternative-9781800717749","title":"How Alternative is Alternative?","description":"\u003cp\u003e Asking “How alternative are alternative marketscapes?”, Volume 29 of \u003cem\u003eAdvances in the Study of Entrepreneurship, Innovation and Economic Growth\u003c\/em\u003e provides entrepreneurs and companies a concise understanding of alternative marketscapes through theoretical arguments and case studies, paving the way for development and success.\u003c\/p\u003e","brand":"Matthew M. Mars","offers":[{"title":"Default Title","offer_id":42963844038774,"sku":"9781800717749","price":115.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_62316dc3-8630-4001-9abd-ee29d6f4a76b.jpg?v=1772314100","url":"https:\/\/ingramacademic.com\/products\/how-alternative-is-alternative-9781800717749","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}