{"product_id":"indigenous-african-enterprise-9781839090349","title":"Indigenous African Enterprise","description":"This book examines an indigenous Africa-centric business model practised by the Igbos of south-eastern Nigeria for decades. The unique framework and rules of operation, collectively referred to as the Igbo-Traditional Business School (I-TBS) in this book, is underpinned by the ‘Igba-boi’ apprenticeship.","brand":"Ogechi Adeola","offers":[{"title":"Default Title","offer_id":42963985956982,"sku":"9781839090349","price":127.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_342339a5-db7d-40f1-bff5-562692cd1328.jpg?v=1767874969","url":"https:\/\/ingramacademic.com\/products\/indigenous-african-enterprise-9781839090349","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}