{"product_id":"lord-of-the-rings-9781904764823","title":"Lord of the Rings","description":"Much more than a successful film trilogy, \u003ci\u003eLord of the Rings\u003c\/i\u003e has become an unparalleled media phenomenon. Through its impact on regional as well as global industries, and stretching from a British origin over Hollywood to a New Zealand appropriation it has challenged our thinking about the commercial contexts of popular culture. \u003ci\u003eLord of the Rings: Popular Culture in Global Context\u003c\/i\u003e brings together leading scholars in the fields of media and film studies to explore the various strategies and implications underlying the global presence of \u003ci\u003eLord of the Rings\u003c\/i\u003e. Chapters address how the trilogy has been planned and received as a media business; how it was received by critics and fans, and how spin-offs, franchises, associated media, and indeed the text itself have been affected by its success and appeal. The book covers different national contexts and presents a lively and diverse combination of textual, historical and empirical study.","brand":"Ernest Mathijs","offers":[{"title":"Default Title","offer_id":42980461052022,"sku":"9781904764823","price":26.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/ingramacademic.com\/products\/lord-of-the-rings-9781904764823","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}