{"product_id":"masters-of-craft-9780691183190","title":"Masters of Craft","description":"In today’s new economy—in which “good” jobs are typically knowledge or technology based—many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. \u003ci\u003eMasters of Craft\u003c\/i\u003e looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into “cool” and highly specialized upscale occupations. He shows how they find meaning in these jobs by enacting a set of “cultural repertoires,” resulting in a new form of elite taste-making. Focusing on cocktail bartenders, craft distillers, upscale men’s barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, \u003ci\u003eMasters of Craft \u003c\/i\u003eprovides new insights into the stratification of taste, the spread of gentrification, and the evolving labor market in today’s postindustrial city.","brand":"Richard E. Ocejo","offers":[{"title":"Default Title","offer_id":42956020744310,"sku":"9780691183190","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_26df14b4-4766-4e7c-8075-8c4df32a75e9.jpg?v=1767721330","url":"https:\/\/ingramacademic.com\/products\/masters-of-craft-9780691183190","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}