{"product_id":"new-perspectives-in-luxury-branding-9781785608636","title":"New Perspectives in Luxury Branding","description":"This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include:  - The influence of social media on the building of luxury brands  - The effect  of the consumption of  counterfeit luxury goods on identity  - The value of brand extension as a strategy in regards to luxury fashion brands","brand":"Emerald Group Publishing Limited","offers":[{"title":"Default Title","offer_id":42963916030070,"sku":"9781785608636","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_a8c46560-3f60-4942-974b-119bb8761438.jpg?v=1767872850","url":"https:\/\/ingramacademic.com\/products\/new-perspectives-in-luxury-branding-9781785608636","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}