{"product_id":"playing-to-win-9781422187395","title":"Playing to Win","description":"\u003cp\u003e\u003cb\u003eA \u003ci\u003eWall Street Journal\u003c\/i\u003e and \u003ci\u003eWashington Post\u003c\/i\u003e Bestseller\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA playbook for creating your company's winning strategy.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eStrategy is not complex. But it \u003ci\u003eis\u003c\/i\u003e hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.\u003cbr\u003e\u003cbr\u003eNow two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.\u003cbr\u003e\u003cbr\u003eA.G. Lafley, former CEO of Procter \u0026amp; Gamble, in close partnership with strategic adviser Roger Martin, doubled P\u0026amp;G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P\u0026amp;G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—\u003ci\u003ewhere to play\u003c\/i\u003e and \u003ci\u003ehow to win\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eThe result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:\u003cbr\u003e\u003cbr\u003e•  What is our winning aspiration?\u003cbr\u003e•  Where will we play?\u003cbr\u003e•  How will we win?\u003cbr\u003e•  What capabilities must we have in place to win?\u003cbr\u003e•  What management systems are required to support our choices?\u003cbr\u003e\u003cbr\u003eThe stories of how P\u0026amp;G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how \u003ci\u003edeciding\u003c\/i\u003e on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.\u003c\/p\u003e","brand":"A.G. Lafley","offers":[{"title":"Default Title","offer_id":42955898159222,"sku":"9781422187395","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_1742689a-6055-4efc-87d2-0a061cc1f451.jpg?v=1767713389","url":"https:\/\/ingramacademic.com\/products\/playing-to-win-9781422187395","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}