{"product_id":"remember-those-great-volkswagen-ads-9781858946344","title":"Remember those great Volkswagen ads?","description":"\u003cdiv\u003eThe revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as “the campaign of the century” in the Millennium editions of \u003ci\u003eTime Magazine\u003c\/i\u003e and the US ad industry bible \u003ci\u003eAdvertising Age\u003c\/i\u003e. \u003ci\u003eRemember those great Volkswagen ads?\u003c\/i\u003e is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper, the Karmann Ghia and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe.\u003c\/div\u003e","brand":"Alfredo Marcantonio","offers":[{"title":"Default Title","offer_id":42955950850166,"sku":"9781858946344","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_b5020457-eea9-4e93-9318-70e9b05b27b7.jpg?v=1767724046","url":"https:\/\/ingramacademic.com\/products\/remember-those-great-volkswagen-ads-9781858946344","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}