{"product_id":"shopper-marketing-and-the-role-of-in-store-marketing-9781784410018","title":"Shopper Marketing and the Role of In-Store Marketing","description":"As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.","brand":"Dhruv Grewal","offers":[{"title":"Default Title","offer_id":42963939623030,"sku":"9781784410018","price":165.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_6442efe2-dfba-4610-bac4-1ee45ea62906.jpg?v=1767869025","url":"https:\/\/ingramacademic.com\/products\/shopper-marketing-and-the-role-of-in-store-marketing-9781784410018","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}