{"product_id":"strategic-marketing-in-tourism-services-9781780520704","title":"Strategic Marketing in Tourism Services","description":"Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.","brand":"Rodoula H. Tsiotsou","offers":[{"title":"Default Title","offer_id":42963859996790,"sku":"9781780520704","price":115.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_7ca85bc6-0236-4b83-84b4-9a6f580a18f6.jpg?v=1767869055","url":"https:\/\/ingramacademic.com\/products\/strategic-marketing-in-tourism-services-9781780520704","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}