• The Business of Choice
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The Business of Choice

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In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scienti...
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  • 28 September 2020
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Awarded Bronze Medal in the Advertising / Marketing / PR / Event Planning category of the 2021 Axiom Business Book Awards.

In this 2nd edition of award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice. 

The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments. 

The first edition of The Business of Choice was awarded the 2016 Berry – American Marketing Association Book Prize for Best Book in Marketing.

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Price: $47.99
Pages: 312
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Publication Date: 28 September 2020
ISBN: 9781839820717
Format: Hardcover
BISACs:

BUSINESS & ECONOMICS / General, Business & Management, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Business Communication / General
'The insights that Matthew brings about how we really make choices are interesting and relevant to anyone working in marketing or selling, but are even more astonishing and invaluable to anyone with the curiosity about the human condition.'
Matthew Willcox runs a behavioural science insights and choice architecture consultancy. He is one of the pioneers of the application of behavioral insights to marketing and founded The Institute of Decision Making in 2009 as a bridge between marketers and scientists who study human behaviour.
Chapter 1. The Business of Choice 
Chapter 2. The Ever-Advancing Science of Choice 
Chapter 3. The Natural History of Choice 
Chapter 4. Shortcuts Versus Analysis—Ignoring Is Decisional Bliss 
Chapter 5. Getting Familiar
Chapter 6. Thanks for Sharing (Whether You Meant to or Not) 
Chapter 7. Now, and the Future—Different Places with Different Rules 
Chapter 8. Loss and Ownership 
Chapter 9. Make People Feel Smart, Attractive—or Even Lucky 
Chapter 10. Make It Easy—For the Mind and the Body 
Chapter 11. Never Be Above Comparison 
Chapter 12. If Content Is King, Context Is Queen 
Chapter 13. Same and Different; Nature and Nurture 
Chapter 14. The Power of Affirmation 
Chapter 15. Think Differently about Market Research 
Chapter 16. Think Differently about How You Work 
Chapter 17. Choosing Without Choosing—Artificial Intelligence and Choice