Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Price: $40.00
Pages: 224
Publisher: transcript publishing
Imprint: transcript publishing
Publication Date:
26 January 2021
Trim Size: 10.24 X 7.28 in
ISBN: 9783837656503
Format: Paperback
BISACs:
BUSINESS & ECONOMICS / Management, ART / Business Aspects, BUSINESS & ECONOMICS / Museum Administration & Museology
Viviane Mörmann, curator and art specialist, Zurich, works for a Swiss insurance company, manages the collection, art prize and cultural foundation. She studied art, art administration and management in London, New York and Zurich.
Frontmatter 2
Acknowledgements 5
Contents 6
1. Aim 12
2. The Corporate Art Index - What Is It All About? 14
3. Historical Reflexion 16
4. Screening of Corporate Art Initiatives 20
5. The Corporate Art Index - Rating of the Corporate Art Initiatives (CAIs) 21
6. Results of the Rating 26
7. The 21 Most Interesting CAIs 29
1. Art Space 37
2. Art Competition 79
3. Digital Art 117
4. Art Marketing 151
5. Have a Drink 183
1. Problem Reduction 196
2. Struggle for Objectivity 197
3. The Power of Art in CAIs 201
4. Bottom Line 204
5. Conclusions 206
6. Plan of Action 209
7. References 210
