{"product_id":"the-new-science-of-scientific-writing-9781801360937","title":"The New Science of Scientific Writing","description":"\u003cp\u003eA revision and expansion of Gopen’s highly acclaimed and widely influential 1990 American Scientist article “The Science of Scientific Writing,” this book introduces the Reader Expectation Approach—how writers need to understand certain expectations of readers in order to control both the writer’s writing process and the reader’s interpretive process.\u003c\/p\u003e","brand":"George David Gopen","offers":[{"title":"Default Title","offer_id":43838629445750,"sku":"9781801360937","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_458c7794-0cf2-4ebd-b11e-e2dca326d1c1.jpg?v=1784150118","url":"https:\/\/ingramacademic.com\/products\/the-new-science-of-scientific-writing-9781801360937","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}