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The New Spirit of Hospitality
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24 October 2023

A ‘new spirit of hospitality’ beckons planetary provenances of leisure and pleasure, to promote tourism destinations through the digitization and cinematic advertising of tourist experience. While releasing identities, populations, and environments from their geographical and political isolation, this new spirit may rob them of their ability to communicate cultural diversity on their own terms. Such changes also affect the professionals who produce aesthetic renditions of other people’s home territories as tourist destinations, often feeding into domestic perceptions of homemaking, with various good and bad consequences for the design of sustainable planetary futures.
Through methodological elaborations on case studies, Tzanelli explains that we have entered a new era of tourism and hospitality mobilities dominated by crises of cultural representation and host presence. Triggered by the urge to renovate concept design, the crisis leads to a proliferation of what is just, true, and real, with various consequences for those interest groups involved in the production of truthfulness, justice and reality in hospitality and tourism.
The Tourism Security-Safety and Post Conflict Destinations series provides an insightful guide for policy makers, specialists and social scientists interested in the future of tourism in a society where uncertainness, anxiety and fear prevail.
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, Hospitality, sports, leisure and tourism industries, BUSINESS & ECONOMICS / Environmental Economics, BUSINESS & ECONOMICS / Green Business, Business ethics and social responsibility, Business and the environment; ‘green’ approaches to business
Tzanelli disturbs the normative premises on which much tourism and hospitality research are predicated to make space for imaginations whereby the represented can manage their representations, and destination design is co-developed with more just digital technologies.
Rodanthi Tzanelli is Associate Professor of Cultural Sociology and Director of the Mobilities Research Area in the Bauman Institute, University of Leeds, UK.
Introduction. Travels to Post-Truth Worlds
Chapter 1. Representation, Presence and Public Culture
Chapter 2. From Cultural Worldmaking to Structural Technomorphism in Zorba the Greek Tourism
Chapter 3. From Borat Post-Tourism to Market Post-Truth: Kazakhstan’s New Spirit of (In)Hospitality
Chapter 4. Spirited Edgeworks: Breaking Bad’s (In)Hospitable Worlds of Soft Crime
Conclusion. Undoing the Cinematic Tourist Provenance, Designing Viable Futures