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Tourism in
Cuba: Casinos, Castros, and Challenges presents an in-depth
exploration of the history and development of tourism in Cuba. Beginning with
the earliest days of prohibition in the US, Tony L. Henthorne illustrates how Cuba
strove to position itself as an uninhibited Caribbean playground for the
well-heeled American traveler.
This book analyzes the ways in which Cuban tourism reached
previously unimagined economic heights through the "new normal" of casinos,
nightclubs, and prostitution during Fulgencio Batista's reign, and it examines the
forces sustaining his rise to power.
Fidel Castro's revolution set out to end Batista's reign of
corruption, promising a new beginning for Cuba and the Cuban people. Casinos
were shuttered, and the other hedonistic trappings of decadence quickly
vanished; relations between the US and Cuba were severed, and the island began
a long transformative relationship with the Soviet Union. This book provides an
illuminating insight into the impact of these social and economic changes upon
tourism in Cuba.
Henthorne goes on to explore Barack Obama's significant
travel and economic concessions to Cuba, which resulted in a soar in tourism,
and he evaluates how Donald Trump has since scaled back on US overtures to
Cuba. He also provides an insider's look at the Cuban tourist product - what it
was, what it is, and what it may be in the future.
Price: $110.99
Pages: 176
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Publication Date:
04 October 2018
ISBN: 9781787439030
Format: Hardcover
BISACs:
This volume examines the history and development of tourism in Cuba, from the earliest days of Prohibition through the mob-influenced "Golden Age" to today. It details Cuba's history and its first tourists; casinos, nightclubs, and prostitution during Fulgencio Batista's reign; tourism and the revolution; tourism during the Special Period; expansion of international tourism after Fidel Castro turned over control of the government to his brother Raul; changes regarding travel to Cuba by US citizens under the Obama and Trump administrations; challenges for tourism in Cuba today; and areas for future development and growth.
Tony L. Henthorne is a recognized researcher and expert
in marketing and tourism development in Cuba and the greater Caribbean Basin. A
frequent consultant and speaker to members of the Caribbean tourism community,
in 1995, Dr Henthorne became the first US marketing professor invited to speak
at the University of Havana since the Cuban Revolution. Dr Henthorne is
co-author of Investment in the New Cuban
Tourist Industry: A Guide to Entrepreneurial Opportunities and is currently
a professor in the William F. Harrah College of Hospitality at the University
of Nevada, Las Vegas, USA.
Preface
Part 1 - Casinos
Chapter
1: The First Tourists
Chapter
2: An Era of Decadence
Part 2 - Castros
Chapter
3: The Revolution and Tourism
Chapter
4: The Special Period, Part 1 (1990-1995)
Chapter
5: The Special Period, Part 2 (1995-2005)
Chapter
6: Cuban Thaw
Part 3 - Challenges
Chapter
7: A New Political and Economic Environment
Chapter
8: Challenges Old and New
Chapter
9: Where to from Here?