{"product_id":"what-is-strategy-9781633698239","title":"What is Strategy?","description":"\u003cp\u003e\u003cb\u003eWhen it comes to strategy, the mistake most managers make is thinking they have one when they don't.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJoan Magretta, author of the bestselling book \u003ci\u003eUnderstanding Michael Porter\u003c\/i\u003e, has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easy-to-understand, graphic format.\u003c\/p\u003e\u003cp\u003eHere you'll find the classic Porter frameworks—industry structure and the Five Forces, competitive advantage and the value chain—as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption.\u003c\/p\u003e\u003cp\u003eWith a relatable cast of characters—a deadlocked team of managers calls in Professor Porter to help them devise a new strategy—this book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting.\u003c\/p\u003e","brand":"Joan Magretta","offers":[{"title":"Default Title","offer_id":43201924530294,"sku":"9781633698239","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_bc188456-f477-48f9-979f-dbb6aa7616ae.jpg?v=1778965493","url":"https:\/\/ingramacademic.com\/products\/what-is-strategy-9781633698239","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}