{"product_id":"why-face-to-face-still-matters-9781529216004","title":"Why Face-to-Face Still Matters","description":"\u003cp\u003eWhat makes a great city? Why do people and businesses still value urban life and buildings over a quiet life in the suburbs or countryside? Now might seem a difficult time to make the case for social contact in urban areas  – so why is face-to-face contact still considered crucial to many 21st-century economies? \u003c\/p\u003e\u003cp\u003e\nIn a look back over a century’s-worth of thinking about cities, business and office locations, this accessible book explains their ongoing importance as places that thrive on face-to-face meetings, and in negotiating uncertainty and ‘sealing the deal’. \u003c\/p\u003e\u003cp\u003e\nUsing interviews with business leaders and staff from knowledge-intensive, innovation-rich industries, it argues for the continuing value of the 'right' location despite the information revolution, the penetration of artificial intelligence (AI), and the COVID-19 pandemic. It also explores why digital systems have transformed businesses in cities and towns, but in fact have changed surprisingly little about the challenges of business life.\u003c\/p\u003e\u003cp\u003e\nThis timely book gives readers, including developers, investors, policy-makers and students of planning or geography, essential tools for thinking about the future of places ranging from market towns to great World Cities.\u003c\/p\u003e","brand":"Jonathan Reades","offers":[{"title":"Default Title","offer_id":42964076462198,"sku":"9781529216004","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1374\/6550\/files\/CoreSourceHub_c2f68315-8d03-4d07-8a30-361ec16d3d86.jpg?v=1772314099","url":"https:\/\/ingramacademic.com\/products\/why-face-to-face-still-matters-9781529216004","provider":"Ingram Academic \u0026 Professional","version":"1.0","type":"link"}