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  • Marketing 5.0

    Ajay Kumar, M. D. Ciddikie, Anil Kumar Kashyap, Hafiz Wasim Akram
    $110.00
    $110.00 $110.00
  • Making Tough Decisions Well and Badly
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    Making tough decisions well and badly

    Arch G. Woodside
    $149.99
    $149.99 $149.99
  • Measurement in Marketing
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    Measurement in marketing

    Naresh K. Malhotra, Hans Baumgartner, Bert Weijters
    $122.99
    $122.99 $122.99
  • AI-Driven Blue Ocean Strategies
    AI-Driven Blue Ocean Strategies

    Ai-driven blue ocean strategies

    Bhupinder Pal Singh Chahal, Sanjay Taneja, Amit Kohli, Jaspreet Kaur and more
    $110.00
    $110.00 $110.00
  • Airport Marketing Strategies
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    Airport marketing strategies

    Lázaro Florido-Benítez
    $110.00
    $110.00 $110.00
  • Future Priorities for Design, Branding, Marketing and Retail
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    Future priorities for design, branding, marketing and retail

    Courtney Chrimes, Rosy Boardman, T C Melewar, Charles Dennis
    $110.00
    $110.00 $110.00
  • The Impact of Digitalization on Current Marketing Strategies
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    The impact of digitalization on current marketing strategies

    Luis Matosas-López
    $110.00
    $110.00 $110.00
  • Beyond Multi-Channel Marketing
    Beyond Multi-Channel Marketing

    Beyond multi-channel marketing

    Maria Palazzo, Pantea Foroudi, Alfonso Siano
    $111.99
    $111.99 $111.99
  • Contemporary Approaches Studying Customer Experience in Tourism Research
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    Contemporary approaches studying customer experience in tourism research

    Dhouha Jaziri, Raouf Ahmad Rather
    $110.99
    $110.99 $110.99
  • The Vulnerable Consumer
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    The vulnerable consumer

    Naresh K. Malhotra, Angela Y. Lee
    $124.00
    $124.00 $124.00
  • Rethinking Decision-Making Strategies and Tools
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    Rethinking decision-making strategies and tools

    Maria Palazzo, Alessandra Micozzi
    $105.00
    $105.00 $105.00
  • Battlefield Tourism
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    Battlefield tourism

    Onur Akbulut, Yakin Ekin, Mehmet Emre Güler, Özgür Sarıbaş
    $105.00
    $105.00 $105.00
  • Creativity and Marketing
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    Creativity and marketing

    Eleonora Pantano
    $104.99
    $104.99 $104.99
  • Marketing for the Health and Fitness Industry
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    Marketing for the health and fitness industry

    Nicola Williams-Burnett, Hannah R. Marriott
    $105.00
    $105.00 $105.00
  • The Youth Tourist
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    The youth tourist

    Anna Irimiás
    $105.00
    $105.00 $105.00
  • Understanding Interactive Network Branding in SME Firms
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    Understanding interactive network branding in sme firms

    Nikolina Koporcic, Jan-Åke Törnroos
    $104.99
    $104.99 $104.99
  • Developing Digital Marketing
    Developing Digital Marketing

    Developing digital marketing

    Park Thaichon, Vanessa Ratten
    $104.99
    $104.99 $104.99
  • Global Marketing in Times of Disruption
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    Global marketing in times of disruption

    Kelly Hewett, Yuliya Strizhakova
    $124.00
    $124.00 $124.00
  • Marketing Management in Turkey
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    Marketing management in turkey

    Selcen Ozturkcan, Elif Yolbulan Okan
    $128.99
    $128.99 $128.99
  • New Insights on Trust in Business-to-Business Relationships
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    New insights on trust in business-to-business relationships

    Houcine Akrout, Karine Raies, Arch G. Woodside
    $127.99
    $127.99 $127.99
  • Public Relations and the Power of Creativity
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    Public relations and the power of creativity

    Sarah Bowman, Adrian Crookes, Øyvind Ihlen, Stefania Romenti
    $134.99
    $134.99 $134.99
  • Advertising in New Formats and Media
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    Advertising in new formats and media

    Patrick De Pelsmacker
    $161.99
    $161.99 $161.99
  • How Strategic Communication Shapes Value and Innovation in Society
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    How strategic communication shapes value and innovation in society

    Betteke van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti
    $141.99
    $141.99 $141.99
  • Artificial Intelligence in Marketing
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    Artificial intelligence in marketing

    Naresh K. Malhotra, K. Sudhir, Olivier Toubia
    $148.00
    $148.00 $148.00