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  • Making Tough Decisions Well and Badly
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    Making tough decisions well and badly

    Arch G. Woodside
    $149.99
    $149.99 $149.99
  • The Global Private Health & Fitness Business
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    The global private health & fitness business

    Jerónimo García-Fernández, Pablo Gálvez Ruiz
    $99.99
    $99.99 $99.99
  • Measurement in Marketing
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    Measurement in marketing

    Naresh K. Malhotra, Hans Baumgartner, Bert Weijters
    $122.99
    $122.99 $122.99

  • Marketing 5.0

    Ajay Kumar, M. D. Ciddikie, Anil Kumar Kashyap, Hafiz Wasim Akram
    $110.00
    $110.00 $110.00
  • The Sustainable Marketing Concept in European SMEs
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    The sustainable marketing concept in european smes

    Edyta Rudawska
    $117.99
    $117.99 $117.99
  • Bottom of the Pyramid Marketing
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    Bottom of the pyramid marketing

    Ramendra Singh
    $117.99
    $117.99 $117.99
  • The Vulnerable Consumer
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    The vulnerable consumer

    Naresh K. Malhotra, Angela Y. Lee
    $124.00
    $124.00 $124.00
  • Global Marketing in Times of Disruption
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    Global marketing in times of disruption

    Kelly Hewett, Yuliya Strizhakova
    $124.00
    $124.00 $124.00
  • Marketing Management in Turkey
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    Marketing management in turkey

    Selcen Ozturkcan, Elif Yolbulan Okan
    $128.99
    $128.99 $128.99
  • New Insights on Trust in Business-to-Business Relationships
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    New insights on trust in business-to-business relationships

    Houcine Akrout, Karine Raies, Arch G. Woodside
    $127.99
    $127.99 $127.99
  • Strategic Marketing Management in Asia
    Strategic Marketing Management in Asia

    Strategic marketing management in asia

    Syed Saad Andaleeb, Khalid Hasan
    $115.00
    $115.00 $115.00
  • Marketing Intelligence, Part B
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    Marketing intelligence, part b

    Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj
    $115.00
    $115.00 $115.00
  • Marketing Intelligence, Part A
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    Marketing intelligence, part a

    Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj
    $110.00
    $110.00 $110.00
  • AI-Driven Blue Ocean Strategies
    AI-Driven Blue Ocean Strategies

    Ai-driven blue ocean strategies

    Bhupinder Pal Singh Chahal, Sanjay Taneja, Amit Kohli, Jaspreet Kaur and more
    $110.00
    $110.00 $110.00
  • Airport Marketing Strategies
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    Airport marketing strategies

    Lázaro Florido-Benítez
    $110.00
    $110.00 $110.00
  • Green Marketing Perspectives
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    Green marketing perspectives

    Sonu Dua, Sakshi Dua, Pawanpreet Kaur
    $110.00
    $110.00 $110.00
  • Future Priorities for Design, Branding, Marketing and Retail
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    Future priorities for design, branding, marketing and retail

    Courtney Chrimes, Rosy Boardman, T C Melewar, Charles Dennis
    $110.00
    $110.00 $110.00
  • The Impact of Digitalization on Current Marketing Strategies
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    The impact of digitalization on current marketing strategies

    Luis Matosas-López
    $110.00
    $110.00 $110.00
  • Contemporary Approaches Studying Customer Experience in Tourism Research
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    Contemporary approaches studying customer experience in tourism research

    Dhouha Jaziri, Raouf Ahmad Rather
    $110.99
    $110.99 $110.99
  • Beyond Multi-Channel Marketing
    Beyond Multi-Channel Marketing

    Beyond multi-channel marketing

    Maria Palazzo, Pantea Foroudi, Alfonso Siano
    $111.99
    $111.99 $111.99
  • Start-up Marketing Strategies in India
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    Start-up marketing strategies in india

    M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta
    $111.99
    $111.99 $111.99
  • The Branding of Tourist Destinations
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    The branding of tourist destinations

    Mark Anthony Camilleri
    $110.99
    $110.99 $110.99
  • The Future of India’s Rural Markets
    The Future of India’s Rural Markets

    The future of india’s rural markets

    Kunal Sinha
    $105.00
    $105.00 $105.00
  • Understanding Interactive Network Branding in SME Firms
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    Understanding interactive network branding in sme firms

    Nikolina Koporcic, Jan-Åke Törnroos
    $104.99
    $104.99 $104.99