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  • Innovation and Strategy
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    Innovation and strategy

    Rajan Varadarajan, Satish Jayachandran, Naresh K. Malhotra
    $157.99
    $157.99 $157.99
  • Marketing Accountability for Marketing and Non-Marketing Outcomes
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    Marketing accountability for marketing and non-marketing outcomes

    V. Kumar, David W. Stewart, Naresh K. Malhotra
    $146.99
    $146.99 $146.99
  • Artificial Intelligence in Marketing
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    Artificial intelligence in marketing

    Naresh K. Malhotra, K. Sudhir, Olivier Toubia
    $148.00
    $148.00 $148.00
  • Marketing In and For a Sustainable Society
    Marketing In and For a Sustainable Society

    Marketing in and for a sustainable society

    Naresh K. Malhotra
    $161.99
    $161.99 $161.99
  • The Vulnerable Consumer
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    The vulnerable consumer

    Naresh K. Malhotra, Angela Y. Lee
    $124.00
    $124.00 $124.00
  • Measurement in Marketing
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    Measurement in marketing

    Naresh K. Malhotra, Hans Baumgartner, Bert Weijters
    $122.99
    $122.99 $122.99
  • Qualitative Consumer Research
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    Qualitative consumer research

    Naresh K. Malhotra, Russell W. Belk
    $153.99
    $153.99 $153.99