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Advertising in new formats and media
The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable ov...
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Cubism and futurism
At its inception, the cinema was understood by many to be an electric art, akin to X-rays, coloured light, and sonic energy. This book examines the two movements’ engagement with the Faraday and Maxwell’s new science of energy, and shows energy came to be understood as a spiritual phenomenon and ...
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Developing insights on branding in the b2b context
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mist...
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Food and sustainability
Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices. Food and Sustainability presents a comprehensive, interdisciplinary approach to food studies by gathering voices from communications, sociology, ethnology, and even fashion.
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Gambling advertising
This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.
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Managing brands in 4d
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
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Market grooming
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
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Measurement in marketing
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
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New perspectives in marketing by word-of-mouth
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations ef...
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Organizing marketing and sales
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
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Sales punks
Sales Punks is a rebellious guide for modern B2B sales teams. Packed with real-world insights and practical tools, it helps sellers ditch outdated tactics, re-skill fast, and win in a buyer-first world. Smart, bold, and essential for thriving in today’s sales landscape.
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Strategic marketing management in asia
Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.
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Sustainability and social marketing issues in asia
Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.
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The marketing of debt
Topics include resisting temptation and refocusing on long-term goals, how money lenders hide pricing, partitioned pricing, drip pricing, the issue with status branded credit cards, and taking scientifically proven steps for making better financial decisions.
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Women’s work in public relations
Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.
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