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Sales Punks
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12 May 2026
Sales Punks is a bold manifesto for a new era of B2B selling. In a world where buyers are savvier, more independent, and harder to reach than ever, traditional sales tactics are failing fast. Kyle D. Hegarty throws out the outdated rulebook and replaces it with a rebellious, practical framework designed for today’s market realities. Packed with real-world stories, sharp insights, and unapologetic advice, Sales Punks empowers sales professionals to break the mould, rethink their approach, and win more deals by being smarter, not louder.
At the heart of Sales Punks is a call to arms: re-skill, re-engage, and reimagine what it means to sell. With five transformative pillars—from consultative coaching to navigating complex ecosystems—this invaluable guide offers a fresh, actionable blueprint for building resilient, high-performing sales teams. Whether you're a sales leader, enablement strategist, or frontline rep, this book delivers the tools, mindset, and momentum needed to thrive in a buyer-first world. It’s not just a book—it’s a movement.
BUSINESS & ECONOMICS / Sales & Selling / General, Advertising, BUSINESS & ECONOMICS / Marketing / Industrial, BUSINESS & ECONOMICS / Leadership, Sales and marketing, Management: leadership and motivation
Kyle D. Hegarty is a global sales advisor, keynote speaker, and author helping companies break through the noise and close deals in today’s complex B2B world. With over 25 years of experience leading international sales teams, Kyle has trained thousands of professionals across more than 30 countries. His first book, The Accidental Business Nomad, explored the highs and lows of building businesses across cultures. His follow-up, Sales Punks, delivers a rebellious guide to rebuilding sales teams for the modern era.
Chapter 1. Avoiding the aaS Hole
Chapter 2. The Green Death of Jason
Chapter 3. The Rebel’s Guide
Chapter 4. The Quest for Quaid
Chapter 5. Club Liz (Internal & External Ecosystems)
Chapter 6. Sales Team Cohesion
Chapter 7. Off Key
Chapter 8. Remote Mayhem and the Man to Fix It
Chapter 9. The Quaid Army
Chapter 10. Return of the Green Death
Chapter 11. Burn, Reset, Build
Chapter 12. Remote but not Removed
Chapter 13. A Few Months Later: Five Sales Punks Walk into a Bar…
Chapter 14. On the Road
Chapter 15. Last Call, First Fight
Chapter 16. Okay, One More for the Road