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Customer experience innovation
This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.
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Developing insights on branding in the b2b context
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mist...
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Digital harmony
Digital Harmony: Building Tech and Human Touch explores the delicate balance between technology and humanity in a rapidly evolving digital world.
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Entrepreneurial marketing
Entrepreneurial Marketing
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Event planning management
Event Planning Management explores the principles and practices essential to the planning and managing of events. Supported by real-world case studies that provide practical insights for evaluation and implementation, this contributed work systematically covers each crucial element of event plann...
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Expand, grow, thrive
In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-s...
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Organizing marketing and sales
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
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Sales punks
Sales Punks is a rebellious guide for modern B2B sales teams. Packed with real-world insights and practical tools, it helps sellers ditch outdated tactics, re-skill fast, and win in a buyer-first world. Smart, bold, and essential for thriving in today’s sales landscape.
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Salesforce certified platform administrator study guide
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