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Cultural economics
Cultural Economics analyzes the contribution to and role of the creative industries and their products and services in the overall economy. In this fascinating introduction to the field, Christiane Hellmanzik illuminates the challenges that the creative industries present for economic analysis.
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Data-driven hollywood
The rise of Hollywood’s data and algorithm specialists and their growing influence on creative decisionsIn Hollywood today, thousands of data specialists work for streaming video platforms, playing a role not just in distribution and marketing but also in decisions about content and production. I...
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Events management for the infant and youth market
Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events...
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Exception taken
Jonathan Buchsbaum examines the movements that have emerged in opposition to the homogenizing force of Hollywood in global filmmaking. Exception Taken details how France sought to strengthen support for its film industry and designed strategies to protect the audiovisual industries and to resist ...
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Fashion and tourism
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
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Post-fordist cinema
Jeff Menne rewrites the history of the New Hollywood boom of the late 196s and 197s, arguing that auteur theory served to reconcile directors to Hollywood’s corporate project. Post-Fordist Cinema sheds new light on the cultural myth of the great director and the birth of the “creative economy.”
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Sports analytics
This book is a practical, nontechnical guide to incorporating sports data into decision making, giving leaders the knowledge they need to maximize their organization’s investment in analytics.
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Sports entrepreneurship
This book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience.
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What makes a great composer?
How education, institutions, emotion, and opportunity shape creativity in classical musicWhy do we still listen to Mozart’s music but not Salieri’s? Would Nadia Boulanger be better known as a composer than a teacher if she were a man? Why did so many composers move to Vienna, Paris, and London, d...
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