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(re)discovering the human element in public relations and communication management in unpredictable times
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
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Airport marketing strategies
Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors.
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Big ideas in public relations research and practice
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
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Breaking through
A Wall Street Journal BestsellerPfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-t...
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Ceos on a mission
Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.
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Communication in uncertain times
Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication.
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Corporate social responsibility, sustainability, and ethical public relations
This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefitin...
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Crisis communications management
This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice...
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Digital pr
The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance a...
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Event sponsorship and fundraising
Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
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Festschrift of edward l. fink, ph.d.
The ebook edition of this title is Open Access and freely available to read online. This Festschrift honors the life of Dr. Edward L. Fink, Laura H. Carnell Professor Emeritus, who spent more than fifty years as a scholar of communication, persuasion, and quantitative research methods for testin...
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Food and sustainability
Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices. Food and Sustainability presents a comprehensive, interdisciplinary approach to food studies by gathering voices from communications, sociology, ethnology, and even fashion.
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Grow, build, sell, live
If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
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How strategic communication shapes value and innovation in society
Let’s Talk Society – and the society we´re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these ...
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Mastering business for strategic communicators
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
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Public relations and the power of creativity
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
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Public relations for social responsibility
This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public...
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The management game of communication
The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of...
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The value of design in retail and branding
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
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Women’s work in public relations
Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.
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