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Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight.
This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the ‘Red Book’, dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment.
Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.
Price: $19.99
Pages: 152
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Publication Date:
03 December 2018
ISBN: 9781787566187
Format: Hardcover
BISACs:
‘The power of the book is not just the exemplary advice it presents but the practical real-time guidelines offered. The many excellent case studies give great landmark and contemporary examples from which to learn. So - invaluable for the novice but also a great refresher on best practice for the experienced.’
Adrian Wheeler is a crisis communications consultant. He is also a non-executive with four public relations agencies, and works as a PR and media trainer. Previously, he co-founded Sterling Public Relations which was acquired by Grey Advertising, where he became CEO of GCI UK and chairman of GCI Europe. He was also chairman of the PRCA 1999-2000 and chairman of the CIPR’s Professional Practices Committee 2008-2012. In 2010 he was awarded the Sir Stephen Tallents Medal. He is the author of Purchasing Public Relations for the PRCA and editor of Best Business Advice.
Foreword; Francis Ingham
Introduction
Chapter 1. What is a crisis?
Chapter 2. Persuading Management to Prepare
Chapter 3. Strategy: Principles of Crisis Communication
Chapter 4. Contingency Planning
Chapter 5. Stakeholder Identification and Lists
Chapter 6. How the Media Drive Crises
Chapter 7. Working with Lawyers
Chapter 8. Tactics and Techniques
Chapter 9. Spokespeople
Chapter 10. Online and Social
Chapter 11. Evaluation and Learning
Chapter 12. What Would We Have Done?
Appendix
Afterword