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(re)discovering the human element in public relations and communication management in unpredictable times
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
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A day in the life of a senior leader
Everyone knows that senior leaders have extraordinary demands on their time. Their stamina, decisiveness, and high-wire balancing of resources, people, and priorities can seem superhuman. In this book, Michael Lopp, a senior leader at companies such as Slack, Pinterest, and Apple, brings the day-...
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Advocacy and organizational engagement
In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, a...
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Big ideas in public relations research and practice
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
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Ceos on a mission
Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.
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Communicating climate
A book that harnesses the urgency around climate change, and transforms it into a best-practice ‘manual’ to help leaders and communicators best understand how to inspire, inform and motivate the public and consumers to action.
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Communicating social and environmental issues effectively
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effectiv...
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Communication in uncertain times
Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication.
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Consumer nationalism in china
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.
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Corporate social responsibility, sustainability, and ethical public relations
This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefitin...
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Crisis communications management
This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice...
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Crystallizing public opinion (original classic edition)
Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
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Digital pr
The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance a...
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Event sponsorship and fundraising
Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
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Food and sustainability
Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices. Food and Sustainability presents a comprehensive, interdisciplinary approach to food studies by gathering voices from communications, sociology, ethnology, and even fashion.
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Grow, build, sell, live
If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
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How strategic communication shapes value and innovation in society
Let’s Talk Society – and the society we´re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these ...
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Mastering business for strategic communicators
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
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Public relations and the power of creativity
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
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Public relations for social responsibility
This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public...
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Public relations in asia pacific
In this second edition, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies.
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Reputation management
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing re...
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Shapeholders
Many companies fail to anticipate activism, and they flounder on first contact. Mark R. Kennedy examines the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who fi...
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The art of leadership through public relations
The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.
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The techlash and tech crisis communication
The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: we are currently in tech-dystopianism after a long period spent in tech-utopianism.
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Women’s work in public relations
Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.
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Writing for the media
How to get better results from the stories you offer the media. How to use journalists’ own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/info...
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