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In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.
Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.
Public Relations in Asia Pacific is a ‘must read’ for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.
As Asia Pacific continues to drive global economic, technological, and cultural shifts, public relations professionals must develop a deeper understanding of its rich diversity and evolving media ecosystems. This second edition of Public Relations in Asia Pacific: Communicating Across Cultures provides a timely, practitioner-informed exploration of the strategies, challenges, and cultural contexts shaping communication across this vital region. From corporate reputation and crisis management to AI and measurement frameworks, the book offers both foundational insights and advanced tools for communicators operating across borders. Featuring local expertise, real-world case scenarios, and forward-looking analysis, it is an essential resource for professionals, students, and global leaders seeking to engage authentically with Asia Pacific stakeholders.
— Patrick Ford, professional-in-residence, University of Florida College of Journalism and Communications; Former Asia Pacific chair and global chief client officer, Burson-Marsteller
Mary Devereux is an award-winning communicator with experience in Asia, Australia and the UK. She has worked at major consultancies Burson, Ogilvy PR and SEC Newgate. She was also International Vice President of Marketing Communications at New York Life Insurance, and Director of The Wall Street Journal Content Studios.
Anne Peirson-Smith is a Professor and Subject Lead for Fashion, Product & Heritage in the School of Design, Arts and Creative Industries at Northumbria University, Newcastle Upon Tyne. She teaches, researches and publishes public relations, branding and communication management, with specialisms in sustainability and the fashion and textile industries.
Chapter 1. Introduction: PR Communicates Within and Across Cultures
Chapter 2. Locating Public Relations in the Asia Pacific Context
Chapter 3. Communicating with our Audiences and Stakeholders
Chapter 4. Building and Defending Corporate Reputation
Chapter 5. The Role of Public Affairs in Asia Pacific
Chapter 6. Internal and Employee Communications
Chapter 7. Healthcare Communications
Chapter 8. Financial and Investor Communications
Chapter 9. Managing Issues and Crises in Asia Pacific
Chapter 10. Consumer PR
Chapter 11. PR Measurement and Evaluation
Chapter 12. The Future of PR In Asia Pacific